So if you don’t think good photography makes a difference, watch the two versions of the Paul Harvey “Farmer” video. The first was done in 2011 by farms.com using snapshots and a few professional looking photos.
The second version, below, is the one that ran during the Super Bowl for RAM Trucks. It was put together after hiring 10 professional photographers including National Geographic photographer William Albert Allard and documentary photographer Kurt Markus. According to photographer rep Heather Elder’s blog, the other photographers were Jim Arndt, Daniel Beltra, Mark Gooch, Andy Mahr, David Spielman, Andy Anderson, Matt Turley and Olaf Veltman. It just shows that quality does matter and using professional photographers makes a huge difference.
I saw some grumblings around the Internet that the truck ad was a rip off of the farms.com video. Yes, it was, in a way. The agency and RAM Trucks worked with farms.com and are raising money together to help farmers.